The finals of the competition were held at Grayling's offices in Soho, central London on the 23rd May 2013.

Five teams made it to the finals after an initial application phase: three from Bournemouth University and two from Leeds Metropolitan University.

Students had to pitch their campaign to Grayling on behalf of one of their current clients, Anchor - England's largest not-for-profit provider of housing and care to older people. PR academia, PR industry and the PRCA were there to celebrate the student success.